Home > Uncategorized > Social Media Breakfast Continues to Grow in Tech Valley!

Social Media Breakfast Continues to Grow in Tech Valley!

The next Social Media Breakfast Tech Valley will be held this Friday morning October 30 at the Sunmark Federal Credit Union headquarters on Route 7 in Latham. The speaker is Aaron Newman founder of  Techrigy in Rochester, N.Y. Its software product, SM2, monitors social media conversations and provides visibility to what people are saying about brands and companies on Facebook, Twitter, blogs and more. SM2 has been recognized by Mashable, TechCrunch, and Forrester Research as one of the leading social media monitoring services available. Techrigy was acquired by Alterian in July of this year.

Aaron will talk to the group about why social media measurement is important and how to do it effectively. He’ll discuss the differences between monitoring, measurement and analysis and the distinction between qualitative and quantitative measures of social media. Aaron will also share strategies around getting the most value out of social media participation for your organization.

If you are unable to make the event in person, it will be live-streamed online courtesy of MZA Multimedia.

We hope to see you there!

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